National CineMedia To Acquire Captivate For $275M, Expand From Movie Theater Ads To Offices & Apartment Buildings
Source: deadline.com ·
Section: entertainment-sports ·
Bias: Center
· Published: Tue, 11 Aug 2026 23:26:10 GMT
National CineMedia has agreed to buy Captivate Holdings, a leading operator of digital video elevator and lobby advertising in North America, from PE firm Generation Partners for $275 million. Combining NCM’s cinema advertising with Captivate’s footprint will make it a major player in premium video and digital out-of-home advertising with more than 48,000 screens across […]
Read the full article at deadline.com →
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