Ford picks "Fathom" for its affordable truck name, starts at $28,350

Ford picks "Fathom" for its affordable truck name, starts at $28,350

Source: www.arstechnica.com · Section: business-tech · Bias: Center · Published: Thu, 06 Aug 2026 13:00:44 GMT

Deliveries of the new electric pickup are slated for later next year.

Read the full article at www.arstechnica.com →

The same story across the political spectrum (2 sources)

Center: Ford Unveils New, Affordable Electric Truck, the Fathom — www.cnet.com
Center: Ford needs another Taurus, and the $30K Fathom EV pickup isn’t it — techcrunch.com

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