Whatnot acquires Shaped to power real-time live shopping recommendations
Source: techcrunch.com ·
Section: business-tech ·
Bias: Center
· Published: Wed, 15 Jul 2026 17:00:00 GMT
Livestream shopping platform Whatnot has acquired AI startup Shaped, a machine learning company focused on real-time recommendations and search. The deal will bolster Whatnot’s personalization and discovery features as it expands into new product categories.
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