Can Brands’ Cultural Impact Be Measured? UTA Says Yes and Launches The Culture Index
Source: www.hollywoodreporter.com ·
Section: entertainment-sports ·
Bias: Center-Right
· Published: Tue, 23 Jun 2026 06:00:00 GMT
“Culture has always been a business driver," the talent and brand advisory firm says at Cannes Lions. "For decades – even centuries – it has influenced how time and money are spent."
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