How NBC Brought Live Musicals Back to Television

Source: www.variety.com ·
Section: entertainment-sports ·
Bias: Center
· Published: Sat, 17 Oct 2026 17:03:19 GMT
In 2011, NBC was in a rough shape. The network had struggled in the waning years under General Electric’s ownership. In January 2011, Comcast became the majority shareholder, and with it came a new leadership regime for NBC Entertainment, led by industry veteran Bob Greenblatt. One of Greenblatt’s big ideas to liven up NBC’s schedule […]
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