Brands using AI-generated influencers to promote products on social media

Source: www.theguardian.com · Section: business-tech · Bias: Center-Left · Published: Sun, 21 Jun 2026 06:00:23 GMT

Investigation finds AI content that purports to show genuine customers, prompting calls for greater transparencyBrands promoting their products online are quietly deploying AI-generated influencers on social media, an investigation has found, prompting calls for greater transparency.The findings suggest companies are increasingly turning to AI-generated content that purports to show genuine customer experiences while giving no obvious indication that the people featured are not real. Continue reading...

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The same story across the political spectrum (15 sources)

Center-Left: Over-reliance on chatbots can diminish critical-thinking skills, study finds — www.theguardian.com
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Center-Left: A viral doomsday scenario aims to shake Europe out of its AI complacency — www.theguardian.com
Center-Left: Would You Rather: Decide to Survive – Romesh Ranganathan’s gameshow is so low-effort it’s almost avant garde — www.theguardian.com

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