It’s ‘unavoidable’: Apple says it will be forced to raise prices due to the AI boom

It’s ‘unavoidable’: Apple says it will be forced to raise prices due to the AI boom

Source: www.marketwatch.com · Section: business-tech · Bias: Center · Published: Wed, 17 Jun 2026 23:19:00 GMT

Tech giants are gobbling up memory chips for AI servers, leaving Apple with soaring component costs that Tim Cook says will inevitably be passed on to consumers.

Read the full article at www.marketwatch.com →

The same story across the political spectrum (11 sources)

Center-Left: Apple to raise prices as AI boom pushes up chip costs — www.bbc.com
Center-Left: Tim Cook says RAM expenses are ‘unsustainable’ and Apple is going to raise prices — www.theverge.com
Center-Left: Tim Cook says Apple price increases are 'unavoidable' due to memory crunch — www.engadget.com
Center: AI is hurting Apple in more ways than one: it may force iPhone price increases — techcrunch.com
Right: Apple CEO says price hikes are ‘unavoidable’ as rising chip costs squeeze tech giant: report — www.foxbusiness.com

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