Nielsen Set To Acquire Ad-Tech Firm DoubleVerify For $2.5 Billion

Source: deadline.com · Section: entertainment-sports · Bias: Center · Published: Thu, 06 Aug 2026 23:42:04 GMT

Nielsen is paying $2.15 billion to acquire DoubleVerify, a provider of software that measures advertising performance. The all-cash acquisition will deliver shareholders of DoubleVerify $13.60 per share. Shares in the publicly traded company jumped nearly 14% in after-hours trading Thursday on the acquisition news. Nielsen has been privately held since 2022. Nielsen was attracted to […]

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